How are you using your book to build your speaking platform, and strengthen your credibility?
#Activity:
- Identify 3-5 themes from your book
- Transform them into specific “topic talks”
- Pitch yourself to event producers and meeting planners.
Author Archives: Tieshena Davis
Getting your book published is not a build-it-and-they-will-come project. As an author, you and your book need visibility to reach your audience. Ways to get visibility include:
- hosting your own website
- blogging on your own site
- guest blogging
- speaking
- sponsorship
- offline networking, and…
- consistently sharing your expertise (and book) on social media.
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Video is the most popular form of content online. Are you actively using video to promote your author platform?
#Activity:
- Create a “quick tips” series on YouTube related to the content of your book.
- Your video tips can be short and simple – even just 60 seconds is fine.
- Share your expertise with a quick tip, and be sure to tie it back to your book.
- Remember to always include a Call To Action (CTA) at the end of your video – in this case, your CTA should include information on where to buy your book.
When people agree to help promote your book launch, you want to make it as easy for them as possible. Be sure to write and send them all of the promotional copy they’ll need ahead of time, so they can simply copy & paste on their social media platforms, blogs and email newsletters.
Picture this: you’ve just self-published a book and you’re gaining some traction in your publicity rounds. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Is your media kit ready? If not, use this 7-step template from Reedsy to get started: Author Media Kit Template
Competitor research is part of the book planning process. Before you release your book, you need to determine what sets you apart from the competition.
#Activity:
- Identify how your book is different.
- Does it offer the same benefits as a competing title? If you don’t make a distinction, you may struggle to sell it.
- Pinpoint exactly how it stands out, what makes your book unique.
- This point (or points) of differentiation should be woven throughout your marketing copy.
If your readers want to take a deeper dive with your book content, offering an interactive eCourse can be a logical next step. An eCourse is an organic upsell for a non-fiction book, thus increasing your profitability as a Bookpreneur. Your readers have a higher perceived value, and you can bundle an eCourse program with your book to increase sales. You can also teach your eCourse LIVE, tweak it with student feedback, and continue selling it on-demand or turn it into a self-paced program. The possibilities are endless.
Are you offering eCourses? Teachable is a platform that allows you to create beautifully designed, self-paced eCourses. Allow your students to easily sign up to your school, view curriculums and previews, and easily purchase your courses. You can get started for free AND get training on how to create an online course at www.teachable.com.
Does your book cover a topic that people would be interested in learning more about? If so, consider building an eCourse from the book content.
#Activity:
- Review the table of contents from your book.
- Select the chapters that can transformed into an online course, with actionable steps.
- Use this as the outline, paired with an actionable worksheet for each chapter, for your eCourse. You may realize that a large portion of the course content is already prepared.