Guest posting (aka guest blogging) is an excellent way to get more subscribers, build your platform and get more book sales. In addition, the posts can help you achieve higher search engine rankings and build backlinks to your own website. When done strategically, regular guest posting can be one of your most effective book promotion tools. Be sure to include the name of your book AND your book website in your author byline, so that readers can learn more about both you and your book!
Guest posting on websites can offer increased visibility for your brand and your book. The key is to pitch yourself to blogs that cater to your desired audience.
- Make a list of 20 blogs that have an audience of your desired readers.
- Find out if they offer an opportunity for guest bloggers.
- If so, pitch yourself!
Join groups that your readers are a part of to build and monetize your author platform! As you strategize to write, publish and promote your existing and upcoming books, the groups can become one of the best resources for you to access your ideal readers. Share the following content to standout and attract leads:
- Curated articles
- Step-by-step activities
- Free (or low cost) tools curated specifically for your reader
Browse the group(s) when you’re looking for recommendations, ideas, resources and marketing opportunities for your projects.
Getting your book published is not a build-it-and-they-will-come project. As an author, you and your book need visibility to reach your audience. Ways to get visibility include:
- hosting your own website
- blogging on your own site
- guest blogging
- offline networking, and…
- consistently sharing your expertise (and book) on social media.
Create stunning, consistent, high-converting images that are instantly resized for banners, ads, and social media with RelayThat. RelayThat’s innovative features also include image SEO, layouts for book promotions, digital device mockups, and layouts that encourage viewer engagement. Check it out at www.relaythat.com.
Video is the most popular form of content online. Are you actively using video to promote your author platform?
- Create a “quick tips” series on YouTube related to the content of your book.
- Your video tips can be short and simple – even just 60 seconds is fine.
- Share your expertise with a quick tip, and be sure to tie it back to your book.
- Remember to always include a Call To Action (CTA) at the end of your video – in this case, your CTA should include information on where to buy your book.
When people agree to help promote your book launch, you want to make it as easy for them as possible. Be sure to write and send them all of the promotional copy they’ll need ahead of time, so they can simply copy & paste on their social media platforms, blogs and email newsletters.
Picture this: you’ve just self-published a book and you’re gaining some traction in your publicity rounds. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Is your media kit ready? If not, use this 7-step template from Reedsy to get started: Author Media Kit Template
Schedule emails, reminders and follow ups with Right Inbox for Gmail at www.rightinbox.com. Not only is this a handy inbox management tool, but you can also use it as your personal assistant for following up with book review requests. Automatically move items in your inbox, and set triggers to follow up when you haven’t received a response.