Category Archives: Planning

Set Yourself Apart from the Competition

Competitor research is part of the book planning process. Before you release your book, you need to determine what sets you apart from the competition.


  1. Identify how your book is different.
  2. Does it offer the same benefits as a competing title? If you don’t make a distinction, you may struggle to sell it.
  3. Pinpoint exactly how it stands out, what makes your book unique.
  4. This point (or points) of differentiation should be woven throughout your marketing copy.

Systemize Book Reviews

Book reviews are a part of any good book marketing strategy, and should be afforded the same attention as social media, email, or any other element of your marketing. If you do not have a system in place for getting book reviews to build your credibility, now is the time to take a proactive approach to securing book reviews.


  1. Search for a list of book reviewers or book bloggers on Google (or social media).
  2. You’ll want to narrow down your findings to those that review books in your genre.
  3. Next, create a spreadsheet and add your findings, along with the names and contact info of the book reviewers.
  4. Follow them on social media, visit their sites, and submit requests and ask for your book to be reviewed.