Picture this: you’ve just self-published a book and you’re gaining some traction in your publicity rounds. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Is your media kit ready? If not, use this 7-step template from Reedsy to get started: Author Media Kit Template
Competitor research is part of the book planning process. Before you release your book, you need to determine what sets you apart from the competition.
- Identify how your book is different.
- Does it offer the same benefits as a competing title? If you don’t make a distinction, you may struggle to sell it.
- Pinpoint exactly how it stands out, what makes your book unique.
- This point (or points) of differentiation should be woven throughout your marketing copy.
Book reviews are a part of any good book marketing strategy, and should be afforded the same attention as social media, email, or any other element of your marketing. If you do not have a system in place for getting book reviews to build your credibility, now is the time to take a proactive approach to securing book reviews.
- Search for a list of book reviewers or book bloggers on Google (or social media).
- You’ll want to narrow down your findings to those that review books in your genre.
- Next, create a spreadsheet and add your findings, along with the names and contact info of the book reviewers.
- Follow them on social media, visit their sites, and submit requests and ask for your book to be reviewed.