Competitor research is part of the book planning process. Before you release your book, you need to determine what sets you apart from the competition.
- Identify how your book is different.
- Does it offer the same benefits as a competing title? If you don’t make a distinction, you may struggle to sell it.
- Pinpoint exactly how it stands out, what makes your book unique.
- This point (or points) of differentiation should be woven throughout your marketing copy.