Tag Archives: Blog

Book Marketing -vs- Publicity

Nothing irks me more than to see a press release that focuses more on marketing the book, rather than pitching a newsworthy angle about the book. The operative word here is “newsworthy”, but somehow this gets lost and the focus shifts from “selling the book -to- pitching the book.” Is there a difference? Of course […]

A Pop Culture Lesson for Authors

Mastering the art of producing a definite outcome can be challenging in a saturated market of highly ambitious competitors. In July 2013, Jay Z did the unthinkable, and completely changed the way partnerships are developed and executed with music and technology. The hip-hop rapper and mega-entrepreneur keenly strategized a way to make his new album […]