Entrepreneur & Business Coach
Asa Leveaux is a decorated U.S. military veteran turned global authority architect, best known as The Icon Architect™. A Bronze Star recipient and former military commander, Leveaux now transforms high-performing executives into undeniable industry authorities. His insights have been featured in Forbes, Black Enterprise, and The Huffington Post, and his thought leadership reaches audiences from corporate boardrooms to international stages across Saudi Arabia, Bahrain, and beyond.
An entrepreneur since the age of nine, Leveaux’s work dismantles limiting beliefs around humility, visibility, and worth. Through his Industry Icon Program and bestselling leadership books, he equips leaders to convert expertise into bankable authority. Based in Bangkok, Thailand, Leveaux continues to champion personal legacy, financial freedom, and audacious self-expression through his foundation, his writing, and his mission to help others become undeniable.
about the books
Fuck Humble
Fuck Humble: A No-BS Guide to Building Industry Authority and Legacy shatters the myth that humility is a virtue in modern business. Drawing from his experience as a decorated military commander and global brand strategist, Asa Leveaux exposes how “staying humble” keeps high-achievers invisible, underpaid, and overlooked.
With raw candor and strategic precision, Leveaux reveals The Authority Blueprint—a powerful framework for transforming quiet excellence into visible, bankable influence. Through real-world case studies and unapologetic truth-telling, he shows readers how to turn results into recognition, confidence into capital, and legacy into leverage.
This isn’t a book about arrogance—it’s a call to reclaim self-trust as a professional asset.
Fuck Balance
If you’re an entrepreneur who is stuck in the rut of judging yourself based on societal standards, Fuck Balance will unapologetically shift your mindset to help you create your own entrepreneurial rhythm.
Longtime entrepreneur and business consultant Asa Leveaux uses his successes, failures, and expertise to provide you with the roadmap to a more fulfilled life. And guess what? Balance is not the answer. Packed with tips, tricks, and insight into the Genius Prescription System™, this book will help you buck the expectations of the work–life balance so you can find what works best for you, your loved ones, and the people you serve in your business.
I AM Woman Enough
The twenty-two women in this honest and empowering work prove that affirmations may be the most influential tools we have to make our dreams into realities. As selected by bestselling author and founder of Genius Academy™, Asa Leveaux, these narratives explore a variety of issues that face women today—domestic violence, body-shaming, sexual assault, self-doubt and hate, addiction, poverty—and how faith in God and in oneself can take down any of these obstacles.
I Am Woman Enough will encourage and inspire readers, then allow them to make remarkable changes to their own lives. In the interactive latter half of the book, readers are given 365 powerful affirmations for each day of the year and a safe space to explore what they must do to fulfill those pledges to the self. The stories and affirmations here exemplify that we must not only survive life, but also thrive in it.