Moxie Mindset


Despite receiving top-notch education, doctors are often warned that they don’t have what it takes to run their own practices. The complexities that arise while navigating business ownership often reinforce that sentiment.

In Moxie Mindset: Secrets of Building a Profitable, Independent Physicians Practice in a Competitive Market, Dr. Dina Strachan shares her journey from reluctant entrepreneur to owner of an independent medical practice among giant hospital networks and private equity–backed mega groups in New York City. Sharing the inspiration of expert business coaches, Dr. Dina explains to physicians and other entrepreneurs how to develop a business mindset that will help them find the energy, courage and know-how—or moxie—to start a profitable, fulfilling private practice. Dr. Dina’s story of struggle and triumph inspires readers to earn a profit without guilt, advertise with confidence, and serve their communities with pride.