Set Yourself Apart from the Competition

Competitor research is part of the book planning process. Before you release your book, you need to determine what sets you apart from the competition.


  1. Identify how your book is different.
  2. Does it offer the same benefits as a competing title? If you don’t make a distinction, you may struggle to sell it.
  3. Pinpoint exactly how it stands out, what makes your book unique.
  4. This point (or points) of differentiation should be woven throughout your marketing copy.