Category Archives: Publishing

Promote and Sell Solution(s)

People primarily read non-fiction books, because they’re looking for answers to a particular problem.


  • Define an answer to this question: What problem can you help solve better than anyone else?

By starting from this foundation, you will not only be able to provide a solution to the problem your readers want to solve, but you will be able to do it in the way that they will actually understand and act on!

Set Yourself Apart from the Competition

Competitor research is part of the book planning process. Before you release your book, you need to determine what sets you apart from the competition.


  1. Identify how your book is different.
  2. Does it offer the same benefits as a competing title? If you don’t make a distinction, you may struggle to sell it.
  3. Pinpoint exactly how it stands out, what makes your book unique.
  4. This point (or points) of differentiation should be woven throughout your marketing copy.