Category Archives: Planning

[ TOOL ] The Ultimate Organization App for Writers

Scrivener is the go-to app for writers of all kinds, used every day by bestselling novelists, screenwriters, non-fiction writers, students, academics, etc. Scrivener unites everything you need to write, research and arrange long documents into a single, powerful app. Take a look here: /

Promote and Sell Solution(s)

People primarily read non-fiction books, because they’re looking for answers to a particular problem.


  • Define an answer to this question: What problem can you help solve better than anyone else?

By starting from this foundation, you will not only be able to provide a solution to the problem your readers want to solve, but you will be able to do it in the way that they will actually understand and act on!

Know Your Numbers

Do you know exactly how many books, programs, and/or speaking fees, etc. you need to sell to reach your monthly and quarterly revenue goal?


  1. Quantify the exact number of products/services you need to sell to hit your goal.
  2. Then look at your marketing plan. Have you created enough products, programs and marketing campaigns to achieve your goals?
  3. If not, map out ways to maximize your profitability so you can hit your goal.

Target Industry Associations

A great place to book paid speaking gigs is by targeting industry associations and their events. Not only do they have established budgets to pay speakers, but members are typically leaders and executives like yourself. You’ll gain exposure within the industry for future opportunities, while also building your credibility as an expert.

7 Ways to Increase Your Visibility

Getting your book published is not a build-it-and-they-will-come project. As an author, you and your book need visibility to reach your audience. Ways to get visibility include:

  • hosting your own website
  • blogging on your own site
  • guest blogging
  • speaking
  • sponsorship
  • offline networking, and…
  • consistently sharing your expertise (and book) on social media.