Our CEO & Publisher, Tieshena Davis shares bite-sized guidance and suggested tools to achieve your writing, publishing, and book marketing goals.

7 Ways to Increase Your Visibility

Getting your book published is not a build-it-and-they-will-come project. As an author, you and your book need visibility to reach your audience. Ways to get visibility include:

  • hosting your own website
  • blogging on your own site
  • guest blogging
  • speaking
  • sponsorship
  • offline networking, and…
  • consistently sharing your expertise (and book) on social media.

[ TOOL ] Increase Viewer Engagement with Images

Create stunning, consistent, high-converting images that are instantly resized for banners, ads, and social media with RelayThat. RelayThat’s innovative features also include image SEO, layouts for book promotions, digital device mockups, and layouts that encourage viewer engagement. Check it out at

Create a “Quick Tips” Series on YouTube

Video is the most popular form of content online. Are you actively using video to promote your author platform?


  1. Create a “quick tips” series on YouTube related to the content of your book.
  2. Your video tips can be short and simple – even just 60 seconds is fine.
  3. Share your expertise with a quick tip, and be sure to tie it back to your book.
  4. Remember to always include a Call To Action (CTA) at the end of your video – in this case, your CTA should include information on where to buy your book.

Set Yourself Apart from the Competition

Competitor research is part of the book planning process. Before you release your book, you need to determine what sets you apart from the competition.


  1. Identify how your book is different.
  2. Does it offer the same benefits as a competing title? If you don’t make a distinction, you may struggle to sell it.
  3. Pinpoint exactly how it stands out, what makes your book unique.
  4. This point (or points) of differentiation should be woven throughout your marketing copy.

Help Your Readers Take a Deep Dive

If your readers want to take a deeper dive with your book content, offering an interactive eCourse can be a logical next step. An eCourse is an organic upsell for a non-fiction book, thus increasing your profitability as a Bookpreneur. Your readers have a higher perceived value, and you can bundle an eCourse program with your book to increase sales. You can also teach your eCourse LIVE, tweak it with student feedback, and continue selling it on-demand or turn it into a self-paced program. The possibilities are endless.

[ TOOL ] Create Self-Paced eCourses

Are you offering eCourses? Teachable is a platform that allows you to create beautifully designed, self-paced eCourses. Allow your students to easily sign up to your school, view curriculums and previews, and easily purchase your courses. You can get started for free AND get training on how to create an online course at

Convert Your Book into a Digital Program

Does your book cover a topic that people would be interested in learning more about? If so, consider building an eCourse from the book content.


  1. Review the table of contents from your book.
  2. Select the chapters that can transformed into an online course, with actionable steps.
  3. Use this as the outline, paired with an actionable worksheet for each chapter, for your eCourse. You may realize that a large portion of the course content is already prepared.