How are you using your book to build your speaking platform, and strengthen your credibility?
- Identify 3-5 themes from your book
- Transform them into specific “topic talks”
- Pitch yourself to event producers and meeting planners.
Getting your book published is not a build-it-and-they-will-come project. As an author, you and your book need visibility to reach your audience. Ways to get visibility include:
Create stunning, consistent, high-converting images that are instantly resized for banners, ads, and social media with RelayThat. RelayThat’s innovative features also include image SEO, layouts for book promotions, digital device mockups, and layouts that encourage viewer engagement. Check it out at www.relaythat.com.
Video is the most popular form of content online. Are you actively using video to promote your author platform?
When people agree to help promote your book launch, you want to make it as easy for them as possible. Be sure to write and send them all of the promotional copy they’ll need ahead of time, so they can simply copy & paste on their social media platforms, blogs and email newsletters.
Picture this: you’ve just self-published a book and you’re gaining some traction in your publicity rounds. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Is your media kit ready? If not, use this 7-step template from Reedsy to get started: Author Media Kit Template
Competitor research is part of the book planning process. Before you release your book, you need to determine what sets you apart from the competition.
If your readers want to take a deeper dive with your book content, offering an interactive eCourse can be a logical next step. An eCourse is an organic upsell for a non-fiction book, thus increasing your profitability as a Bookpreneur. Your readers have a higher perceived value, and you can bundle an eCourse program with your book to increase sales. You can also teach your eCourse LIVE, tweak it with student feedback, and continue selling it on-demand or turn it into a self-paced program. The possibilities are endless.
Are you offering eCourses? Teachable is a platform that allows you to create beautifully designed, self-paced eCourses. Allow your students to easily sign up to your school, view curriculums and previews, and easily purchase your courses. You can get started for free AND get training on how to create an online course at www.teachable.com.
Does your book cover a topic that people would be interested in learning more about? If so, consider building an eCourse from the book content.